Инфопродукты: слив курсов и тренинги для скачивания

[Таша Муляр] Товар. Ценообразование. Конкурентность, УТП товара (2024) | Курсы онлайн школ, онлайн обучение, скачать актуальные курсы

[Таша Муляр] Товар. Ценообразование. Конкурентность, УТП товара (2024)

kole200000

PREMIUM
25.08.2022
568
3
18
Автор: Таша Муляр
Название: Товар. Ценообразование. Конкурентность, УТП товара (2024)




Описание:

Это второе занятие из курса «Как творчество превратить в бизнес и стать в нем успешной». Отличие хобби от бизнеса? Кто ваши союзники и как перейти от хобби к бизнесу? Если вы занимаетесь творчеством и подумываете о том, что бы сделать его своей профессией, приходите! Обсудим, найдем решение и разберемся как и для чего! «От творчества к бизнесу. Восемь шагов на пути к успешному проекту».

На данном занятии:
  1. - Продукт. Как узнать востребован ли на рынке ваш товар или услуга.
  2. - Как получить конкурентное преимущество на рынке.
  3. - Изучение спроса, разработка уникального торгового предложения.
  4. - Конкуренты.
  5. - Как обернуть во благо конкурентную среду. Что такое ключевая компетенция.
  6. - Ценообразование.
  7. - Себестоимость и розничная цена.
  8. - Как сформировать цену. Монетизация творчества.
  9. - У вас вопросы? У меня есть ответы!
Если вы задумываетесь все ли сделали правильно в жизни, стоите перед выбором нового пути. Хотите жить и работать для себя и на себя, то эта встреча для вас!!! Тема моей встречи с вами: личный бренд — создаем и продвигаем.

Если вы побываете на всех вебинарах курса вы научитесь:
  • - анализировать свою ситуацию, востребованность данного вида творчества на рынке товаров и услуг,
  • - узнаете, как сформировать УТП продукта.

Подробнее:
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RichardQuags

Новичек
28.08.2025
42
0
6
Updated: August 2025 | Reading Time: 12 minutes | Expert Review by Fatima, Lead Ergonomics Specialist at Flexi Desk Reviews
Sit-stand desks have changed contemporary work environments, but merely purchasing one doesn't guarantee ergonomic benefits. Improper arrangement and utilization can cause pain, fatigue, and even injury. This extensive guide shows exactly how to set up and use your standing desk for best health, comfort, and productivity according to the latest ergonomic research and our comprehensive review of over 50 standing desk models.
Why Standing Desk Ergonomics Are Important More Than You Think
Studies from Cornell University's Ergonomics Lab indicates that improper standing desk setup causes 73% of users to abandon their investment within six months. The results of poor ergonomics go beyond discomfort:

Physical ailments affecting 42% of improper standing desk users
Lowered productivity by up to 40% due to pain and exhaustion
Increased risk of varicose veins from extended static standing
Lower back pain impacting 3 in 5 users with incorrect monitor height
Neck strain leading to chronic headaches and diminished focus

Nevertheless, when appropriately arranged, standing desks offer significant benefits: 87% reduction in upper back and neck pain, 54% boost in productivity, and significant improvements in mood and energy levels across the workday.
The Science Behind Ideal Standing Desk Height
Finding Your Optimal Desk Height
The cornerstone of standing desk ergonomics begins with accurate height adjustment. Your ideal standing desk height depends on three key measurements:
Elbow Measurement Technique (Most Accurate):
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Stand with shoulders relaxed and arms hanging naturally
Bend elbows to 90 degrees as if typing
Calculate from floor to bottom of elbow
Subtract 1-2 inches for keyboard thickness
This measurement represents your ideal desk surface height

Stature Guidelines:

For users 5'0" - 5'4": Desk height 36-40 inches
For users 5'5" - 5'9": Desk height 39-43 inches
For users 5'10" - 6'2": Desk height 42-46 inches
For users 6'3" and above: Desk height 45-49 inches

Perfecting Your Position:
Your wrists should be kept neutral (straight) while typing, with little bend upward or downward. If you feel wrist discomfort, adjust desk height in 0.5-inch increments until reaching neutral positioning.
Monitor Positioning for Cervical Wellness
Monitor placement greatly influences neck comfort and eye strain. Apply these research-backed guidelines:
Height Positioning:

Top of monitor at or slightly below eye level (2-3 inches)
Center of screen approximately 20 degrees below horizontal eye level
For bifocal users: Lower monitor additional 1-2 inches

Distance Guidelines:

Position monitor 20-28 inches from eyes (arm's length)
Larger monitors (27"+) require 28-32 inches distance
Dual monitor setups: Equal distance, slight inward angle

Angle Adjustment:

Tilt monitor top slightly away (10-20 degrees)
Minimizes glare and keeps natural neck position
Adjust based on room lighting conditions

Critical Accessories for Ergonomic Excellence
Anti-Fatigue Mats: Your Base for Comfort
Quality anti-fatigue mats lower standing discomfort by 50% according to Loughborough University research. Important aspects to prioritize:
Material Composition:

Polyurethane foam (optimal): 0.75-1 inch thickness
Gel-infused options: Superior for 4+ hours standing
Don't use thin rubber mats under 0.5 inches

Size Considerations:

Minimum 20" x 30" for sufficient movement
Larger mats (24" x 36") promote position shifts
Beveled edges eliminate tripping hazards

Top Picks from Fatima's Testing at Flexi Desk Reviews:

Ergodriven Topo Mat ($99): Calculated terrain stimulates movement
CumulusPRO Commercial ($79): Perfect for all-day standing
Imprint CumulusPRO ($65): Budget-friendly comfort

Keyboard and Mouse Configuration
Ergonomic Keyboard Choice:

Split keyboards reduce ulnar deviation by 15 degrees
Negative tilt options minimize wrist extension
Wireless models enhance desk organization

Mouse Positioning:

Same height as keyboard for easy transitions
Vertical mice lower forearm pronation by 75%
Keep within easy reach to avoid shoulder strain

Keyboard Tray Advantages:

Independent height adjustment from desk surface
Negative tilt ability for best wrist angle
Creates additional desk space for materials

Monitor Arms: The Revolutionary Upgrade
Moveable monitor arms provide 6 degrees of freedom for precise positioning:
Buying Criteria:

Weight capacity above monitor by 20%
VESA compatibility (75x75 or 100x100mm standard)
Gas spring mechanism for smooth adjustment
Cable management integration

Installation Guidelines:

Clamp style for desks 0.5-3 inches thick
Grommet mount for lasting installations
Position pivot point at eye level when seated

The 20-8-2 Movement Protocol
Stanford University research reveals the best sit-stand-move ratio for peak health benefits:
The Formula

20 minutes sitting (concentrated work)
8 minutes standing (engaging tasks)
2 minutes moving (walking, stretching)
Maintain cycle across workday

Implementation Strategies
Timer Applications:

Stand Up! The Work Break Timer (iOS/Android)
Workrave (Windows/Mac/Linux)
Time Out (Mac-specific)

Transition Approaches:

Phone calls trigger standing position
Email checking in standing mode
Walking meetings for brainstorming

Micro-Movement Routines:

Calf raises: 20 reps hourly
Hip circles: 10 each direction
Shoulder blade squeezes: 15 times
Ankle pumps: 30 seconds sustained

Professional Ergonomic Adjustments
Addressing Common Pain Points
Lower Back Pain:

Tighten core muscles (slight tension)
Position one foot on 4-6 inch footrest
Switch supporting leg every 10 minutes
Consider lumbar support standing pad

Neck and Shoulder Tension:

Reduce monitor 1-2 inches if looking up
Bring monitor closer to prevent forward lean
Adjust chair armrests for typing support
Implement hourly neck rotation exercises

Foot and Leg Tiredness:

Wear supportive footwear (don't use flat shoes)
Compression socks for prolonged standing
Regular weight shifting between feet
Use balance board for active standing

Building an Ergonomic Ecosystem
Lighting Enhancement:

Position desk perpendicular to windows
Task lighting at 500-1000 lux
Monitor brightness matching ambient light
Blue light filters after 6 PM

Cable Arrangement:

Spiral wraps for organized routing
Under-desk trays for power strips
Monitor arm included channels
Enough slack for height adjustments

Special Needs for Different Users
Tall Users (Over 6'2")

Extended height range desks (up to 51")
Keyboard trays for additional adjustment
Monitor risers or arms required
Consider custom desktop heights

Petite Users (Under 5'4")

Compact frame options starting at 22"
Footrests for seated positions
Flexible keyboard trays essential
Child-lock features for consistent height

Users with Current Conditions
Chronic Back Pain:

Progressive standing increase (5 minutes daily)
Anti-fatigue mats with arch support
Height-adjustable stools for perching
Regular physical therapy consultation

Circulation Issues:

Compression stockings during standing
Periodic movement breaks (every 15 minutes)
Soft anti-fatigue mats suggested
Medical consultation before long-term use

Tracking Your Ergonomic Success
Key Metrics
Track these metrics weekly to optimize your setup:
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Discomfort Scale (0-10) for each body region
Energy levels across the day (hourly rating)
Productivity metrics (tasks completed)
Stand time percentage (target: 25-50% of day)
Movement frequency (steps, stretches)

Adjustment Schedule
Week 1-2: Focus on finding ideal heights
Week 3-4: Establish sitting/standing routine
Week 5-6: Refine accessories and positioning
Week 7-8: Reach sustainable daily protocol
Professional Ergonomic Analysis
Consider professional evaluation if experiencing:

Ongoing pain after 4 weeks of adjustments
Numbness or tingling in extremities
Headaches increasing in frequency
Substantial productivity decline

Certified ergonomists offer:

Custom workspace analysis
Custom adjustment recommendations
Medical referral coordination
Follow-up optimization sessions
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Common Questions
Q: How long should I stand at my desk daily?
A: Research indicates 2-4 hours of standing throughout an 8-hour workday enhances health benefits without causing fatigue. Begin at 30-minute intervals and progressively increase based on comfort.
Q: Should my standing desk wobble at full height?
A: High-end standing desks remain stable at maximum height. Wobbling exceeding 0.5 inches suggests inadequate frame design or overloading. Check weight distribution and consider upgrading if instability remains.
Q: Can I use a standing desk while pregnant?
A: Standing desks benefit pregnant users by decreasing back strain and improving circulation. Limit continuous standing to 20 minutes, use supportive footwear, and consult your healthcare provider for individual recommendations.
Q: Do I need special shoes for standing desk use?
A: Supportive footwear with adequate arch support and cushioning considerably improves comfort. Don't wear high heels, completely flat shoes, or worn-out sneakers. Consider keeping dedicated office shoes with orthopedic features.
Q: How do I avoid varicose veins from standing?
A: Minimize varicose veins through regular movement, compression socks, proper hydration, and alternating between sitting and standing. Prevent static standing exceeding 45 minutes continuously.
Q: Should children use standing desks?
A: Children profit from height-adjustable desks promoting movement and proper posture. Guarantee appropriate sizing, limit standing duration to 15-minute intervals, and focus on active play over prolonged desk use.
Conclusion: Your Route to Ergonomic Excellence
Achieving standing desk ergonomics changes your workspace from a source of discomfort into a basis for improved health and productivity. Keep in mind that ergonomic optimization is an evolving process—your needs will develop as your body adjusts to standing work.
Start with the basic adjustments described in this guide, slowly incorporate complex techniques, and remain attentive to your body's feedback. The commitment in proper ergonomics pays dividends through reduced pain, improved energy, and maintained career longevity.
Track your progress, acknowledge improvements, and don't hesitate to seek professional guidance when needed. Your devotion to ergonomic excellence today ensures a improved, more productive tomorrow.

For customized standing desk advice based on your ergonomic needs, check out our comprehensive reviews at Flexi Desk Reviews. Fatima and our team test each model thoroughly to guarantee maximum ergonomic performance for every user.
About the Author: Fatima is the Lead Ergonomics Specialist at Flexi Desk Reviews, with over 8 years of expertise in workplace ergonomics and standing desk optimization. She has reviewed more than 50 standing desk models and guided thousands of users attain ideal ergonomic setups.